Care and Share Contest

OFFICIAL RULES
EARTH DAY CARE AND SHARE CONTEST

1) NO PURCHASE NECESSARY.

2) To enter,contestants must comply with the following restrictions:

a) Contestants must,at the time of submitting the entry, be a legal United States resident,currently enrolled in kindergarten through eighth grade at a school that is participating in the contest. Contestants must submit to their parent or teacher their plans for how they will observe or celebrate Earth Day on April 22, 2009. The entries can include a photograph or picture representative of their planned Earth Day activity along with text describing their project.

b)HOW TO ENTER:Via the Internet: Between 12:00:01 AM ET on March 9, 2009 and 11:59:59 PM ET on April 20, 2009 (the “Promotion Period”) complete and e-mail the entry form along with a photo,caption, and written description to weatherchannelkids@weather.com. Entries must not exceed 1 MB in file size. In order for electronic entries to be valid, entrants must click on the "Submit" button. Internet entries must be received by 11:59:59 PM ET on April 20, 2009. Incomplete or inaccurate entries are void. By Mail: Legibly complete the entry form and mail the entry with a photograph, caption, and written description to The Weather Channel, Inc. 300 Interstate North Parkway, Atlanta, Georgia 30339. Mail-in entries must be received by 11:59:59 PM ET on April 20, 2009. Sponsor is not responsible for malfunctions of electronic equipment, computer hardware or software, or lost, late, incomplete, garbled or misdirected entries. Sponsor is not responsible for problems downloading entries from the website or for any other technical problems related to online entries. Sponsors are not responsible for any printing or typographical errors in any materials associated with the contest. Limit one entry per person or e mail address. Subsequent entries from the same person or e-mail address will be disqualified. Any attempt by a person to enter more than once whether with multiple e-mail accounts or otherwise may result in disqualification at the discretion of the Sponsors upon prize verification. In the event that the Contest becomes infected by a computer virus, tampering, unauthorized intervention,fraud or any other technical failures, Sponsors reserve the right, at its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, teminate, modify or suspend the Contest, and to select winners from eligible entries received prior to the modification or termination of the Contest. In the event of a dispute regarding the identity of the person submitting an entry, the entry will be deemed to be submitted by the person in whose name the e mail account is registered. Entries become the property of Sponsors and will not be returned.

3) All entries must be submitted with a completed Official Entry Form and Parent or Guardian Permission.

4) Limit one entry per person. All entries must be received by April 20, 2009.

5) Contest not open to employees and families of employees of The Weather Channel, Inc., Idbids, LLC, Ben & Jerry’s Homemade Holdings, Inc.,the advertising, promotional, and judging agencies, and any subsidiaries, agents, or other affiliates thereof.

6) Each week during the Promotion Period, two weekly winners will be selected in a random drawing from all eligible entries received. Entries not selected as a Weekly Winner will be carried forward to the following Weekly Prize drawings. Limit one (1) Weekly Prize per person, family, household or classroom. Odds of winning a Weekly Prize depend on the number of eligible entries received during the Promotion Period.

7) Eligible entries will be evaluated by independent judges for Grand Prize awards according to the following criteria:

The entrants who obtain the overall highest total score (one winner in the Family Category and one winner in the Classroom Category) win a Grand Prize. In the event of any tie affecting the award of the Grand Prize, the judges will break the tie by selecting the entry that scored the highest in category “C” (“Impact on the environment”).

Your likelihood of winning a Grand Prize depends on the quality of your entry compared to the quality of the other entries, as judged by the criteria stated in these Official Rules. Grand Prize Winners will be selected by April 21, 2009 and winners will be notified by telephone by April 22, 2009, and by mail at the address stated on the contest entry form. Prizes will be awarded provided a sufficient number of eligible entries are received. If a winner cannot be notified or otherwise does not qualify, an alternate winner will be selected according to the criteria set forth in these Rules.

8) PRIZES

GRAND PRIZE WINNER – CLASSROOM CATEGORY (One winner): the teacher of the winning class will receive $250 award gift check. The students will receive an organic ice cream party from Ben & Jerry’s and a visit from one of the life-sized plush Idbid characters. Each student in the winning classroom will also receive an Idbids plush character set starter kit with field guide. (Approximate Retail Value [“ARV”]: $1,350.00).

GRAND PRIZE WINNER – FAMILY CATEGORY (One winner): a $250 award gift check, an organic ice cream party from Ben & Jerry’s for immediate and extended family plus their invited guests up to a 20 person maximum,Idbids plush character set starter kit with field guide for each youth in the immediate family, .and visit from one of the life sized Idbids plush characters (ARV: $550).

WEEKLY WINNERS (Fourteen winners awarded two per week during the Promotion Period): each week during the Promotion Period, two winners will be awarded an Idbid Eco-friendly Starter Kit (ARV each $40.00; Total Second Prize ARV: $560.00). (Total ARV for all Prizes: $2,460.00)

A list of contest winners may be obtained by sending a stamped, self-addressed envelope to: The Weather Channel, Inc., 300 Interstate North Parkway, Atlanta,Georgia 30339, ATTN: Education Marketing.

9) Eligibility: Open to K-8th grade school students in the United States, excluding U.S.territories.

10) Limit one prize per classroom. Winners agree to allow use of their school name and location in publicity or advertising concerning this contest without compensation, except where prohibited by law. Winners may be required to execute an affidavit of eligibility and liability/publicity release before receiving prizes. Prizes are not transferable. No substitutions or cash redemptions are allowed except at sole discretion of Sponsor(s). Sponsor(s) reserve(s) the right to substitute any prize with another prize of equal or greater approximate value. Sponsor(s) not responsible for typographical or other errors in the offer or administration of this contest, including but not limited to errors in advertising, the Official Rules, the selection and announcement of winners, or the distribution of prizes. Sponsor(s) not liable for lost, late, stolen, or misdirected entries. All entries become the property of Sponsor(s) and will not be returned. Sponsor(s) make(s) no express warranty, guaranty, or representation of any kind concerning prizes, disclaim(s) any implied warranty, and are not liable for injury, loss, or damage of any kind resulting from the acceptance or use of the prizes or from participation in this contest. VOID WHEREVER PROHIBITED. All federal, state, and local laws and regulations apply. By entering this contest, each participant agrees to be bound by these Official Rules and all decisions of the judging organization.

11) Sponsors: This contest is sponsored by The Weather Channel, Inc. and Idbids LLC.